https://regine.cargo.site Regine Cavicchioli Wed, 24 Jul 2024 13:51:43 +0000 https://regine.cargo.site en https://regine.cargo.site/Cembra Wed, 24 Jul 2024 13:46:22 +0000 Regine Cavicchioli https://regine.cargo.site/Cembra The House Agency ···· 2024Client ·············· CembraCreative Direction ·· Regine Cavicchioli Cembra.&nbsp;Dein Weg, deine Bank. Cembra inspires people to pursue their own paths with its new campaign, "Dein Weg, deine Bank" ("Your Path, Your Bank"). Following a brand refresh, the Swiss credit bank partnered with The House to develop a large-scale image campaign that features emotional, real-life stories. These vibrant and heartfelt short spots and visuals authentically convey Cembra's new identity. The campaign highlights individual dreams, goals, and needs, presenting Cembra as a reliable partner offering savings, payment, and financing solutions. It portrays the bank as a trustworthy companion in every life situation. Directed by Berlin's Jen Krause, known for her unique visual storytelling, and photographed by Fabio Martin, the campaign immediately engages viewers with its positive energy and humor. The new positioning The new platform positions the bank as a partner on equal footing with its customers, marking an important step in Cembra's cultural transformation and brand communication. The campaign has been live across various online channels, social media, and Digital Out-of-Home platforms. Additionally, the stories will be used in product campaigns related to credit and savings, widely promoted on social media and performance channels. This comprehensive approach ensures that Cembra’s message reaches a wide audience effectively. <img width="1134" height="541" width_o="1134" height_o="541" data-src="https://freight.cargo.site/t/original/i/075a596c6306a6c0d4973ef3a2a2a309fc6486b4bd10cf18f3a80c0e8b2f1ec8/fries.png" data-mid="215237523" border="0" src="https://freight.cargo.site/w/1000/i/075a596c6306a6c0d4973ef3a2a2a309fc6486b4bd10cf18f3a80c0e8b2f1ec8/fries.png" /> <img width="1134" height="1655" width_o="1134" height_o="1655" data-src="https://freight.cargo.site/t/original/i/cffdb67efc4b8fb0a1c501c724e25763a40adedd40fdc76bc7ffc0bbbfb0aac9/Paar.png" data-mid="215237421" border="0" src="https://freight.cargo.site/w/1000/i/cffdb67efc4b8fb0a1c501c724e25763a40adedd40fdc76bc7ffc0bbbfb0aac9/Paar.png" /> Press releases: Persoenlich https://regine.cargo.site/36476501 Wed, 24 Jul 2024 13:51:43 +0000 Regine Cavicchioli https://regine.cargo.site/36476501 The House Agency ···· 2024Client ·············· ASDMCreative Direction ·· Regine Cavicchioli Andermatt+Sedrun+Disentis We created a winter campaign for Andermatt+ Sedrun+Disentis ski resort. The slogan, «Mehr Schweiz geht nicht», ("It Doesn't Get More Swiss"), perfectly underlines the essence of Swiss outdoors that can be found at this crossroads of Switzerland: stunning mountain views, endless slopes, reliable snow, and top-notch food and accommodations.&nbsp; With amazing photos by Swiss photographer Silvano Zeiter and a smart digital strategy, including eye-catching ads at major train stations, it promotes the ultimate Swiss winter getaway. We achieved a unique look that emphasizes Swissness, making the brand stand out. The flexible campaign assets cater to various online formats and target audiences. The campaign, that was realized in no time, provides a strong branding presence and reinforces the ski resort's image as the pinnacle of Swiss winter vacations. &gt; Press releases: Persoenlich https://regine.cargo.site/PostFinance-Anlegen Mon, 19 Sep 2022 13:07:08 +0000 Regine Cavicchioli https://regine.cargo.site/PostFinance-Anlegen JvM ················· 2022Client ·············· PostFinanceCreative Direction ·· Regine Cavicchioli PostFinance Investment Campaign How does a bank talk to people about investment? How does a bank communicate about its products without talking about itself but its clients? By giving them a voice. We staged the various reflections that each and every one of us makes in the intimacy. Honest statements, things that you would not necessarily say&nbsp;to your financial advisor. By picking up customers’ needs, interrogrations or fears etc., the campaign subtly proposes products adapted to everyone. The Spots In this way we portrayed 6 individuals who each reflect different behaviors. The Black Look In contrast to the image campaign, we opted for a black layout to give the Investement segment a different look. &nbsp; <img width="3366" height="2275" width_o="3366" height_o="2275" data-src="https://freight.cargo.site/t/original/i/046ed757d37d5abb59ba1841aa9b62034cdf0966868e8cb35875bb968940951d/IMG_7649-Kopie.jpg" data-mid="153322149" border="0" src="https://freight.cargo.site/w/1000/i/046ed757d37d5abb59ba1841aa9b62034cdf0966868e8cb35875bb968940951d/IMG_7649-Kopie.jpg" /> <img width="3818" height="2589" width_o="3818" height_o="2589" data-src="https://freight.cargo.site/t/original/i/ee27728640b2b662c2a0cc968b49941dcaeb5ab0e443a3af30140bdb1242490d/IMG_7711-Kopie.jpg" data-mid="153322166" border="0" src="https://freight.cargo.site/w/1000/i/ee27728640b2b662c2a0cc968b49941dcaeb5ab0e443a3af30140bdb1242490d/IMG_7711-Kopie.jpg" /> <img width="2216" height="2953" width_o="2216" height_o="2953" data-src="https://freight.cargo.site/t/original/i/78ec59f58079adba28e2a527fe7d08b446a0796dcdbc28974ca82fce8373fd30/IMG_7701-Kopie.jpg" data-mid="153322156" border="0" src="https://freight.cargo.site/w/1000/i/78ec59f58079adba28e2a527fe7d08b446a0796dcdbc28974ca82fce8373fd30/IMG_7701-Kopie.jpg" /> <img width="3737" height="2442" width_o="3737" height_o="2442" data-src="https://freight.cargo.site/t/original/i/828af88e2b0d979bb747ab110efff4acbebdfe107849fbd3f2f6eb67dd4032e4/IMG_7704-Kopie.jpg" data-mid="153322159" border="0" src="https://freight.cargo.site/w/1000/i/828af88e2b0d979bb747ab110efff4acbebdfe107849fbd3f2f6eb67dd4032e4/IMG_7704-Kopie.jpg" /> <img width="2463" height="3283" width_o="2463" height_o="3283" data-src="https://freight.cargo.site/t/original/i/db1735f783dc193dce2dacdbf272f9a086a02edd5bfcaaa4e51a8494a9d749e5/IMG_7696-Kopie.jpg" data-mid="153322152" border="0" src="https://freight.cargo.site/w/1000/i/db1735f783dc193dce2dacdbf272f9a086a02edd5bfcaaa4e51a8494a9d749e5/IMG_7696-Kopie.jpg" /> <img width="3711" height="2712" width_o="3711" height_o="2712" data-src="https://freight.cargo.site/t/original/i/6e57a2b4ab31b70d0239e7a147e2f13722cf2e97d4aa945896f952135512872a/IMG_7708-Kopie.jpg" data-mid="153322162" border="0" src="https://freight.cargo.site/w/1000/i/6e57a2b4ab31b70d0239e7a147e2f13722cf2e97d4aa945896f952135512872a/IMG_7708-Kopie.jpg" /> <img width="2199" height="2932" width_o="2199" height_o="2932" data-src="https://freight.cargo.site/t/original/i/6669359ce1ad20f501785b69cdf23191724f42ce5f043715c28de87ac0c4bcb1/IMG_7715-Kopie.jpg" data-mid="153322169" border="0" src="https://freight.cargo.site/w/1000/i/6669359ce1ad20f501785b69cdf23191724f42ce5f043715c28de87ac0c4bcb1/IMG_7715-Kopie.jpg" /> Press releases: Persoenlich https://regine.cargo.site/PostFinance Mon, 19 Sep 2022 13:09:00 +0000 Regine Cavicchioli https://regine.cargo.site/PostFinance JvM ················· 2021Client ·············· PostFinanceCreative Direction ·· Regine Cavicchioli PostFinance The most popular swiss retail bank needed a new image campaign. It first one. Its numerous services, products, competitive prices and innovations for each and every swiss make it stand out in comparison to the competition. Time to claim and celebrate the normality of that swiss institution. To do so we created a music spot to get into people's heads with the bank’s new claim. Unexpected, disruptive and fun.&nbsp;That's quite normal. The Image Spot The 1 minute long spot was conceived in german, french and italian to run in all 3 swiss regions. They aired on national television in a shorter version. The Campaign We have launched a very distinctive, fresh and flexible communication platform to ensure a strong consistency that allows lots of variety. The image campaign was conceived to be very diverse and rich. Whether to work with cutdowns, stills or just text, it is a quite sustainable conception for the many flights to come. <img width="5622" height="2717" width_o="5622" height_o="2717" data-src="https://freight.cargo.site/t/original/i/78d5b6345496981e6fd5a3b9203f09c98f1e7affd9ec5b2d57a3172616413a85/Postfinance_OOH_Paradeplatz_F12L_D.jpg" data-mid="153323490" border="0" src="https://freight.cargo.site/w/1000/i/78d5b6345496981e6fd5a3b9203f09c98f1e7affd9ec5b2d57a3172616413a85/Postfinance_OOH_Paradeplatz_F12L_D.jpg" /> <img width="2985" height="2285" width_o="2985" height_o="2285" data-src="https://freight.cargo.site/t/original/i/e08044f5c5888561c22359aa348d185cb64eff23583c65885d6a3cf8d0cad1b7/IMG_5866-Kopie.jpg" data-mid="153323479" border="0" src="https://freight.cargo.site/w/1000/i/e08044f5c5888561c22359aa348d185cb64eff23583c65885d6a3cf8d0cad1b7/IMG_5866-Kopie.jpg" /> <img width="2965" height="4205" width_o="2965" height_o="4205" data-src="https://freight.cargo.site/t/original/i/943d99af98fe0f17aa8e9b844e82f8d38c58a2aa88f43c29750e9702e61d934b/Postfinance_OOH_Investieren_F200LR_D.jpg" data-mid="153323488" border="0" src="https://freight.cargo.site/w/1000/i/943d99af98fe0f17aa8e9b844e82f8d38c58a2aa88f43c29750e9702e61d934b/Postfinance_OOH_Investieren_F200LR_D.jpg" /> <img width="2694" height="3603" width_o="2694" height_o="3603" data-src="https://freight.cargo.site/t/original/i/5331b096f6f37d50ff1f377054c6de6e23156136161d4b76a590d6caf7ea0733/IMG_5970-Kopie-2.jpg" data-mid="153323481" border="0" src="https://freight.cargo.site/w/1000/i/5331b096f6f37d50ff1f377054c6de6e23156136161d4b76a590d6caf7ea0733/IMG_5970-Kopie-2.jpg" /> <img width="2965" height="4205" width_o="2965" height_o="4205" data-src="https://freight.cargo.site/t/original/i/70e3506e64466844d6f37bef889acf49863b69d785dbe436962cfd7d3833acf1/90061921001_Postfinance_OOH_Jogginghose_F200LR_D.jpg" data-mid="153323494" border="0" src="https://freight.cargo.site/w/1000/i/70e3506e64466844d6f37bef889acf49863b69d785dbe436962cfd7d3833acf1/90061921001_Postfinance_OOH_Jogginghose_F200LR_D.jpg" /> <img width="5622" height="2717" width_o="5622" height_o="2717" data-src="https://freight.cargo.site/t/original/i/07aeb765d79cb42bff4d4873cf13ebe955d6ecbc08e3fec0eefd882378d5cc3f/Postfinance_OOH_Zukunft_F12_F.jpg" data-mid="153323493" border="0" src="https://freight.cargo.site/w/1000/i/07aeb765d79cb42bff4d4873cf13ebe955d6ecbc08e3fec0eefd882378d5cc3f/Postfinance_OOH_Zukunft_F12_F.jpg" /> Press releases: Persoenlich https://regine.cargo.site/Zurich-Tourismus-Zuvenirs Thu, 03 Feb 2022 16:03:28 +0000 Regine Cavicchioli https://regine.cargo.site/Zurich-Tourismus-Zuvenirs JvM ············ 2020Client ········· Zürich TourismusArt Direction ·· Regine Cavicchioli Awards .........&nbsp;ADC 1x Bronze, 3x Shortlists &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; BoSW&nbsp;1x Bronze Zürich Tourismus Züvenirs In the aftermath of the lockdown, Zürich Tourismus asked us to put the spotlights on the city and encourage people to come visit. They trusted us with a crazy idea: sell Züvenirs. Due to COVID-19 lots of people had canceled their holidays abroad and given up on everything that comes along with them. So we went out there to sell them Züvenirs from Züstanbul, Zübiza, Zükjavik, Züsterdam and Zü-Tropez - places you can find in Zürich. The idea was to unfold the souvenir mechanism the other way around: buy your Züvenir and come make your memory in Zürich. On top of insider city tips we gave people the chance to experience the best of go-to European summer destinations in a unique way – in Zürich of course. The Campaign started with an unbranded truck on tour selling 34 different articles around Switzerland. The webshop zuevenirs.com, the middle point of the communication has reached over 150K unique visitors since the end of July 2020.&nbsp; PR, influencers, scene multiplicators, banners, social ads and billboards contributed to our Züvenirs’ success story. To give the campaign more online consistency, in the online webshop and in social ads, we photographed with Lukas Wassmann over 80 pictures of the Züvenirs in a record time. The Case The Züvenirs We created over 34 Züvenirs; t-shirts, caps, towels, tote bags, sport bags, mugs, lighter, magnets. The Roadshow As a start of the campaign we drove to 16 different locations all over Switzerland over 4 days to sneakily advertise Zürich. <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f34aa3dfc51eaa120d071135957eda3956ec29a33b3a06a6fe0b5b34f3c9bdf0/IMG_0188_LR.jpg" data-mid="132368389" border="0" src="https://freight.cargo.site/w/1000/i/f34aa3dfc51eaa120d071135957eda3956ec29a33b3a06a6fe0b5b34f3c9bdf0/IMG_0188_LR.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c8e4a00c04e7b48f7c0cd75954f73808e959143f3bb9a07bb5bc38b8be2d6ad8/IMG_0172_LR.jpg" data-mid="132368386" border="0" src="https://freight.cargo.site/w/1000/i/c8e4a00c04e7b48f7c0cd75954f73808e959143f3bb9a07bb5bc38b8be2d6ad8/IMG_0172_LR.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/142b35a4080cc8cf3925a20adeaa57c54f5e0d1b6d7b8bb0b9a46dc816245bc6/IMG_0174_LR.jpg" data-mid="132368387" border="0" src="https://freight.cargo.site/w/1000/i/142b35a4080cc8cf3925a20adeaa57c54f5e0d1b6d7b8bb0b9a46dc816245bc6/IMG_0174_LR.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b5a930d16e592b3857cfc123107289d1ea9e2567bf25623a564ca2cb1cbb09c4/IMG_0181_LR.jpg" data-mid="132368388" border="0" src="https://freight.cargo.site/w/1000/i/b5a930d16e592b3857cfc123107289d1ea9e2567bf25623a564ca2cb1cbb09c4/IMG_0181_LR.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/6a1004370836153c50c9c6c78f31f318d041d889bf7631644b3a2c00cf1ced8e/Lausanne-2_LR.jpg" data-mid="132368391" border="0" src="https://freight.cargo.site/w/1000/i/6a1004370836153c50c9c6c78f31f318d041d889bf7631644b3a2c00cf1ced8e/Lausanne-2_LR.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9b18146d09678da43a3106f2be0928740293a2a3db66a5e550fa6462a086a49a/IMG_0192_LR.jpg" data-mid="132368390" border="0" src="https://freight.cargo.site/w/1000/i/9b18146d09678da43a3106f2be0928740293a2a3db66a5e550fa6462a086a49a/IMG_0192_LR.jpg" /> <img width="1894" height="1263" width_o="1894" height_o="1263" data-src="https://freight.cargo.site/t/original/i/6a58a395d468d3d3cc8c8a4647bf274b143f9c2077db0b547bf317f2d830f3a7/Luzern-2_LR.jpg" data-mid="132368393" border="0" src="https://freight.cargo.site/w/1000/i/6a58a395d468d3d3cc8c8a4647bf274b143f9c2077db0b547bf317f2d830f3a7/Luzern-2_LR.jpg" /> The imagery Right after the roadshow, we flooded the web with our products through our campaign images and with the help of happy customers, the press, influencers and scene multiplicators. The content led to the center piece of the campaign: the website zuevenirs.com The OOH campaign The billboards ran all over Switzerland at the same time. <img width="2000" height="2666" width_o="2000" height_o="2666" data-src="https://freight.cargo.site/t/original/i/725c2dd936d281f645523753b6b8c9e41f8b1f4153ea3aa830817c94c2c1d939/ZRT_OOH_1.JPG" data-mid="132368443" border="0" src="https://freight.cargo.site/w/1000/i/725c2dd936d281f645523753b6b8c9e41f8b1f4153ea3aa830817c94c2c1d939/ZRT_OOH_1.JPG" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/4ba005441b11566ed39c9be176cc2dab7d679664c560be650240a19f533c8606/ZRT_OOH_5.JPG" data-mid="132368447" border="0" src="https://freight.cargo.site/w/1000/i/4ba005441b11566ed39c9be176cc2dab7d679664c560be650240a19f533c8606/ZRT_OOH_5.JPG" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/4b16d76ca76817e3fa2e331225481ba9ea5f71a70df8fd2cb38b9b086359de9d/ZRT_OOH_3.JPG" data-mid="132368445" border="0" src="https://freight.cargo.site/w/1000/i/4b16d76ca76817e3fa2e331225481ba9ea5f71a70df8fd2cb38b9b086359de9d/ZRT_OOH_3.JPG" /> <img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/39330888b3d1ec3b12cabbd2451e6a0b80b23e42d9954f4b9bac3512f63de86b/ZRT_OOH_4.JPG" data-mid="132368446" border="0" src="https://freight.cargo.site/w/1000/i/39330888b3d1ec3b12cabbd2451e6a0b80b23e42d9954f4b9bac3512f63de86b/ZRT_OOH_4.JPG" /> <img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/e31056a0b9b65b42786afb035674359649445fc1f8270fca3d9a7e9df43aba1c/ZRT_OOH_9.JPG" data-mid="132368451" border="0" src="https://freight.cargo.site/w/1000/i/e31056a0b9b65b42786afb035674359649445fc1f8270fca3d9a7e9df43aba1c/ZRT_OOH_9.JPG" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/05d5853e8379280c0062d9578797ad46c3a3611ee5a9c503aed44d06796252fc/ZRT_OOH_8.JPG" data-mid="132368450" border="0" src="https://freight.cargo.site/w/1000/i/05d5853e8379280c0062d9578797ad46c3a3611ee5a9c503aed44d06796252fc/ZRT_OOH_8.JPG" /> <img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/86a9be85e6c143cea9f8a875649e5f1c787e65b70f3caf1f7737723e3755ee49/ZRT_OOH_6.JPG" data-mid="132368448" border="0" src="https://freight.cargo.site/w/1000/i/86a9be85e6c143cea9f8a875649e5f1c787e65b70f3caf1f7737723e3755ee49/ZRT_OOH_6.JPG" /> <img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/96ad0e7b572ac67b054b8e086b11b6b09d9246d5c8ab35abbc0f762647fccd93/ZRT_OOH_10.JPG" data-mid="132368452" border="0" src="https://freight.cargo.site/w/1000/i/96ad0e7b572ac67b054b8e086b11b6b09d9246d5c8ab35abbc0f762647fccd93/ZRT_OOH_10.JPG" /> <img width="1786" height="2500" width_o="1786" height_o="2500" data-src="https://freight.cargo.site/t/original/i/e784ff81e5c2aced8f591bf16a44b21b13de27cdc04f95b564131305660cd287/ZRT_OOH_13.JPG" data-mid="132368455" border="0" src="https://freight.cargo.site/w/1000/i/e784ff81e5c2aced8f591bf16a44b21b13de27cdc04f95b564131305660cd287/ZRT_OOH_13.JPG" /> <img width="2000" height="1428" width_o="2000" height_o="1428" data-src="https://freight.cargo.site/t/original/i/aece1e3b9fdbe04975028a584ac701cfabc4f53b89c28e2c3152b312e6457259/ZRT_OOH_2.JPG" data-mid="132368444" border="0" src="https://freight.cargo.site/w/1000/i/aece1e3b9fdbe04975028a584ac701cfabc4f53b89c28e2c3152b312e6457259/ZRT_OOH_2.JPG" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/c1fa9aeac7f36aa4691000a04f823774d08965813c5e45f127926193be1fc5eb/ZRT_OOH_12.JPG" data-mid="132368454" border="0" src="https://freight.cargo.site/w/1000/i/c1fa9aeac7f36aa4691000a04f823774d08965813c5e45f127926193be1fc5eb/ZRT_OOH_12.JPG" /> Press releases: Persoenlich ADC Switzerland1x Bronze Promotion &amp; Events 1x Shortlist Photo &amp; Illustration 1x Shortlist Digital 1x Shortlist Creative Media Best of Swiss Web1x Bronze Digital Campaigns https://regine.cargo.site/Mobiliar-Moving-Box-Furniture Sun, 09 Aug 2020 15:18:32 +0000 Regine Cavicchioli https://regine.cargo.site/Mobiliar-Moving-Box-Furniture JvM ············ 2019Client ········· MobiliarArt Direction ·· Regine Cavicchioli Awards ········· ADC 3x Bronzes, 3x Shortlists&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;D&amp;AD 1x Shortlist &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;SDV 2x Silvers, 2x Shortlists &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; BoSW 1x Silver, 1x Shorlists &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;Epica 1x Silver, 1x Bronze&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;Eurobest 2x Shortlists&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;ADC*E 2x Nominations Mobiliar Moving Box Furniture To promote Mobiliar’s their insurance products among young people we created a campaign around an existing service we thought was worth improving and promoting. To help young people move, the Mobiliar offers them moving boxes. We added a twist to simple moving boxes, by creating furniture out of them, to make them more practical objects and created furnitures out of them. Not only did we manage to advertise the insurance’s services and products but also gave the boxes a smart function. Anybody could apply online, and receive a set of 12 boxes and transform them into 4 objects to furnish their new home. The boxes were promoted in banners and more importantly on Social Media and Video platform were they found big success. The limited edition quickly got sold out and even found its way on marketplaces. The campaign case The imagery and films The visuals and the films were created with the duo Moostang. They were used for banners, social ads, and youtube formats. <img width="3083" height="2188" width_o="3083" height_o="2188" data-src="https://freight.cargo.site/t/original/i/0332396f79e50ec1842f72b18cf250418498eb4e3f0c55946af186513c088a9c/Jugend_PR-Bilder_3.jpg" data-mid="79459944" border="0" src="https://freight.cargo.site/w/1000/i/0332396f79e50ec1842f72b18cf250418498eb4e3f0c55946af186513c088a9c/Jugend_PR-Bilder_3.jpg" /> <img width="3083" height="2188" width_o="3083" height_o="2188" data-src="https://freight.cargo.site/t/original/i/36f33ca533ed2c8cb696a8e959df8342638bd60cc976b8bef5cc79409512fa16/Jugend_PR-Bilder_4.jpg" data-mid="79459945" border="0" src="https://freight.cargo.site/w/1000/i/36f33ca533ed2c8cb696a8e959df8342638bd60cc976b8bef5cc79409512fa16/Jugend_PR-Bilder_4.jpg" /> <img width="3083" height="2188" width_o="3083" height_o="2188" data-src="https://freight.cargo.site/t/original/i/3c4728ad5adf62a50345c8f096a5806fd717020a1481ba2cd93b5e6edf13f535/Jugend_PR-Bilder_1.jpg" data-mid="79459941" border="0" src="https://freight.cargo.site/w/1000/i/3c4728ad5adf62a50345c8f096a5806fd717020a1481ba2cd93b5e6edf13f535/Jugend_PR-Bilder_1.jpg" /> <img width="3083" height="2188" width_o="3083" height_o="2188" data-src="https://freight.cargo.site/t/original/i/8c3cafd3098f57e168d3d4bf52490aac5710ef89a9c2b5d6d01c1f360d77d091/Jugend_PR-Bilder_2.jpg" data-mid="79459943" border="0" src="https://freight.cargo.site/w/1000/i/8c3cafd3098f57e168d3d4bf52490aac5710ef89a9c2b5d6d01c1f360d77d091/Jugend_PR-Bilder_2.jpg" /> <img width="3083" height="2188" width_o="3083" height_o="2188" data-src="https://freight.cargo.site/t/original/i/04499190256ad58e3386b4bc690167b88224a5b4f04dcb98890fbf5bace4c292/Jugend_PR-Bilder_5.jpg" data-mid="79459946" border="0" src="https://freight.cargo.site/w/1000/i/04499190256ad58e3386b4bc690167b88224a5b4f04dcb98890fbf5bace4c292/Jugend_PR-Bilder_5.jpg" /> <img width="2000" height="1419" width_o="2000" height_o="1419" data-src="https://freight.cargo.site/t/original/i/01ec051a85779a11a5a8ad902a1212f791ba69101f1266cecbc3f24a6999d741/Jugend_PR-Bilder_6.jpg" data-mid="79459947" border="0" src="https://freight.cargo.site/w/1000/i/01ec051a85779a11a5a8ad902a1212f791ba69101f1266cecbc3f24a6999d741/Jugend_PR-Bilder_6.jpg" /> Creating the boxes and furnitures We worked together with Patrick Müller a product designer to develop easy to build and robust cardboard furnitures. We also developed instructions to make them easy to build. We wanted the boxes to achieve two things: be easily transformed into useful pieces of furnitures and bring an element of design to the objects. <img width="3083" height="2188" width_o="3083" height_o="2188" data-src="https://freight.cargo.site/t/original/i/bbcd79ebef578a184e287fd3546d300badcb3c5c977081dadf50f119a2eff95c/Mobiliar_Jugend_MM_5.jpg" data-mid="79459949" border="0" src="https://freight.cargo.site/w/1000/i/bbcd79ebef578a184e287fd3546d300badcb3c5c977081dadf50f119a2eff95c/Mobiliar_Jugend_MM_5.jpg" /> <img width="3083" height="2188" width_o="3083" height_o="2188" data-src="https://freight.cargo.site/t/original/i/bca495400c6c3e506050f5198b17a17f79775580c77a4f058704dd62035caa91/Mobiliar_Jugend_MM_8.jpg" data-mid="79459952" border="0" src="https://freight.cargo.site/w/1000/i/bca495400c6c3e506050f5198b17a17f79775580c77a4f058704dd62035caa91/Mobiliar_Jugend_MM_8.jpg" /> <img width="3083" height="2188" width_o="3083" height_o="2188" data-src="https://freight.cargo.site/t/original/i/cca4bb01ec7f58fb4dc8dc0750c643962dbb4534c62ec66b19af8e18ff61b393/Mobiliar_Jugend_MM_6.jpg" data-mid="79459950" border="0" src="https://freight.cargo.site/w/1000/i/cca4bb01ec7f58fb4dc8dc0750c643962dbb4534c62ec66b19af8e18ff61b393/Mobiliar_Jugend_MM_6.jpg" /> <img width="3083" height="2188" width_o="3083" height_o="2188" data-src="https://freight.cargo.site/t/original/i/d4e799b902b6ec8ead03840d9b3a3032a0f7e8d3d084a8d7403bd1c7c883d0c6/Mobiliar_Jugend_MM_7.jpg" data-mid="79459951" border="0" src="https://freight.cargo.site/w/1000/i/d4e799b902b6ec8ead03840d9b3a3032a0f7e8d3d084a8d7403bd1c7c883d0c6/Mobiliar_Jugend_MM_7.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/8d7857a2ad6aef5e3f7c4342550417b8521f1aed4ea91fdd8c13ec846662cd1e/Mobiliar_Jugend_Alle-Boards_5.jpg" data-mid="79468296" border="0" src="https://freight.cargo.site/w/1000/i/8d7857a2ad6aef5e3f7c4342550417b8521f1aed4ea91fdd8c13ec846662cd1e/Mobiliar_Jugend_Alle-Boards_5.jpg" /> <img width="3083" height="2188" width_o="3083" height_o="2188" data-src="https://freight.cargo.site/t/original/i/e7b9ff6ddadd8639b80bb3dc389dc04cb74ef5e26c5b159322921c549e7c8a23/Mobiliar_Jugend_MM_9.jpg" data-mid="79459953" border="0" src="https://freight.cargo.site/w/1000/i/e7b9ff6ddadd8639b80bb3dc389dc04cb74ef5e26c5b159322921c549e7c8a23/Mobiliar_Jugend_MM_9.jpg" /> <img width="3007" height="2397" width_o="3007" height_o="2397" data-src="https://freight.cargo.site/t/original/i/3ad8d47d2c6d7149379220e5da2182abdc6d9a959570af7b1b2ca246fd032c08/Jugend_Moebelset_M02_LowTable_DFI2.jpg" data-mid="79468759" border="0" src="https://freight.cargo.site/w/1000/i/3ad8d47d2c6d7149379220e5da2182abdc6d9a959570af7b1b2ca246fd032c08/Jugend_Moebelset_M02_LowTable_DFI2.jpg" /> <img width="3007" height="2397" width_o="3007" height_o="2397" data-src="https://freight.cargo.site/t/original/i/bf5b6353f71bd7da9dfca4a140d9e9410d60b849b283add45903178652c6975f/Jugend_Moebelset_M02_LowTable_DFI.jpg" data-mid="79468758" border="0" src="https://freight.cargo.site/w/1000/i/bf5b6353f71bd7da9dfca4a140d9e9410d60b849b283add45903178652c6975f/Jugend_Moebelset_M02_LowTable_DFI.jpg" /> <img width="3007" height="2397" width_o="3007" height_o="2397" data-src="https://freight.cargo.site/t/original/i/1fb1b18dd6ccf27bdaaace1e7f04bdcb17c3ec62ef62ddb22a3754cfead35f9c/Jugend_Moebelset_M02_LowTable_DFI4.jpg" data-mid="79468761" border="0" src="https://freight.cargo.site/w/1000/i/1fb1b18dd6ccf27bdaaace1e7f04bdcb17c3ec62ef62ddb22a3754cfead35f9c/Jugend_Moebelset_M02_LowTable_DFI4.jpg" /> <img width="3007" height="2397" width_o="3007" height_o="2397" data-src="https://freight.cargo.site/t/original/i/9e1e183f774c52981a377c74d4cd5ad86fc91fa4284a43d03a8c47fdfabcdd95/Jugend_Moebelset_M02_LowTable_DFI3.jpg" data-mid="79468760" border="0" src="https://freight.cargo.site/w/1000/i/9e1e183f774c52981a377c74d4cd5ad86fc91fa4284a43d03a8c47fdfabcdd95/Jugend_Moebelset_M02_LowTable_DFI3.jpg" /> Press release: Persoenlich ADC Switzerland 1x Bronze Direct Marketing 1x Bronze Promotion 1x Bronze Design 1x Shortlist Creative Media 1x Shortlist Photography 1x Shortlist Art Direction D&amp;AD 1x Shortlist Packaging Design Epica Awards1x Silver Promotions &amp; Incentives 1x Bronze Product Design Eurobest1x Shortlist Design1x Shortlist Industry Craft ADC*E 1x Nomination Integrated &amp; Innovation 1x Nomination Design SDV Awards 1x Silver Multichannel 1x Silver Art Direction und Produktion 1x Shortlist Kampagnen für Finanzdienstleister &amp; Versicherungen 1x Shortlist Dialogkampagnen mit dem Schwerpunkt E-Mail-Marketing &amp; Social Media Best of Swiss Web1x Bronze Digital Campaigns&nbsp; 1x Shortlist Crossmedia Award https://regine.cargo.site/M-Budget-Cottage-Cheese Wed, 19 Aug 2020 16:01:15 +0000 Regine Cavicchioli https://regine.cargo.site/M-Budget-Cottage-Cheese JvM ············ 2019Client ········· MigrosArt Direction ·· Regine Cavicchioli Awards ········· ADC 1x Shortlist M-Budget Cottage Cheese We created a selfie room to promote a new product to young people. Simple and fun it met with great success. <img width="3600" height="2133" width_o="3600" height_o="2133" data-src="https://freight.cargo.site/t/original/i/8d6bac809f81719a17fa3b13a7ace479e212c9177bb7cc98c7a5be27edf8466a/MBudget_Cottage-Cheese_.jpg" data-mid="80390701" border="0" src="https://freight.cargo.site/w/1000/i/8d6bac809f81719a17fa3b13a7ace479e212c9177bb7cc98c7a5be27edf8466a/MBudget_Cottage-Cheese_.jpg" /> <img width="3600" height="2133" width_o="3600" height_o="2133" data-src="https://freight.cargo.site/t/original/i/5fa2714ca4efbe31b7ab32b02837802c7d5e706d70016a78e1f8ab7808d756e1/MBudget_Cottage-Cheese_2.jpg" data-mid="80390702" border="0" src="https://freight.cargo.site/w/1000/i/5fa2714ca4efbe31b7ab32b02837802c7d5e706d70016a78e1f8ab7808d756e1/MBudget_Cottage-Cheese_2.jpg" /> ADC Switzerland 1x Shortlist Digital https://regine.cargo.site/M-Budget Wed, 22 Jul 2020 14:58:55 +0000 Regine Cavicchioli https://regine.cargo.site/M-Budget JvM ············ 2019Client ········· MigrosArt Direction ·· Regine Cavicchioli Awards ········· ADC 1x Bronze, 1x Shortlist &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Creative Review 1x Honorable mention M-Budget M-Budget asked us to look after their social media channels. I saw a great opportunity to shape their channel and give the brand a stronger identity. My first priority was to improve their brand imagery in order to give it a stronger and differentiating image. It helped them implement their channels quickly with simple content on brand. The playful imagery quickly met great success from users commenting and tagging other users. I&nbsp; worked together with photographer Alexander Coggin to create a large image pool matching their brand tonality: sassy, young and authentic. The graphic animations we created were also part of that visual make over. The kinetic typography animations picked features of the products to create fun and satisfying visuals. I pushed Art Direction on that project to give a relevant and fun answer to the brand’s need. The Case Film The social media posts We created over a 100 images, 20 gifs and 20 animations to flood M-Budget SoMe channels for over a year. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16e59998d6f088b77871cc9b4f56cbddd2c915004305059434034c8f3cb5a040/4_MBudget_7242_sRGB_1080x1080.jpg" data-mid="78053633" border="0" src="https://freight.cargo.site/w/1000/i/16e59998d6f088b77871cc9b4f56cbddd2c915004305059434034c8f3cb5a040/4_MBudget_7242_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b62992f39bc8caa184c6d950d9109e83afc54601be785f49191db4f2471b769b/2_MBudget_7107_sRGB_1080x1080.jpg" data-mid="78053631" border="0" src="https://freight.cargo.site/w/1000/i/b62992f39bc8caa184c6d950d9109e83afc54601be785f49191db4f2471b769b/2_MBudget_7107_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/abb8cb02cb9d032da2d84db5e0fb2046751fbbb4fb0d416db16a2089b6251d86/1_MBudget_8121_1080x1080_sRGB.jpg" data-mid="78053630" border="0" src="https://freight.cargo.site/w/1000/i/abb8cb02cb9d032da2d84db5e0fb2046751fbbb4fb0d416db16a2089b6251d86/1_MBudget_8121_1080x1080_sRGB.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2cfc711666ef90659e15d9f0691f00b5bc8d039807fa9c2b6cfb4bb57dec3019/6_MBudget_7587_1080x1080_sRGB.jpg" data-mid="78053635" border="0" src="https://freight.cargo.site/w/1000/i/2cfc711666ef90659e15d9f0691f00b5bc8d039807fa9c2b6cfb4bb57dec3019/6_MBudget_7587_1080x1080_sRGB.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3876eabfaff0eda41bf35b8524f3d7168e57ed2960f5a3f049ed5ddff039bba4/5_MBudget_9079_sRGB_1080x1080.jpg" data-mid="78053634" border="0" src="https://freight.cargo.site/w/1000/i/3876eabfaff0eda41bf35b8524f3d7168e57ed2960f5a3f049ed5ddff039bba4/5_MBudget_9079_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6aec5c956707db8191234906c70c658324d9c3c350a24ac0b9915f1a1872e701/3_MBudget_6260_sRGB_1080x1080.jpg" data-mid="78053632" border="0" src="https://freight.cargo.site/w/1000/i/6aec5c956707db8191234906c70c658324d9c3c350a24ac0b9915f1a1872e701/3_MBudget_6260_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/75e6aa67eef6e5a4a7d6dfa00435bde7b12828100555234e4d147157046c301f/8_MBudget_8229_1080x1080_sRGB.jpg" data-mid="78053637" border="0" src="https://freight.cargo.site/w/1000/i/75e6aa67eef6e5a4a7d6dfa00435bde7b12828100555234e4d147157046c301f/8_MBudget_8229_1080x1080_sRGB.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4445b4b084d0ce572327e31c2bc74ee6bc857617316190e4b31692c71280e4f7/12_MBudget_5515_sRGB_1080x1080.jpg" data-mid="78053641" border="0" src="https://freight.cargo.site/w/1000/i/4445b4b084d0ce572327e31c2bc74ee6bc857617316190e4b31692c71280e4f7/12_MBudget_5515_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/747459a472b1344ea13e7467182f81f3c6bd4893b9804b733c0c7f92a2aee445/9_MBudget_7671_sRGB_1080_1080.jpg" data-mid="78053638" border="0" src="https://freight.cargo.site/w/1000/i/747459a472b1344ea13e7467182f81f3c6bd4893b9804b733c0c7f92a2aee445/9_MBudget_7671_sRGB_1080_1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f55d5265d76e65979a4e00dd9b79836cd5839e8048edc25c57c48e417ee63a6b/10_MBudget_6939_sRGB_1080x1080.jpg" data-mid="78053639" border="0" src="https://freight.cargo.site/w/1000/i/f55d5265d76e65979a4e00dd9b79836cd5839e8048edc25c57c48e417ee63a6b/10_MBudget_6939_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ae3768efc593bfeaccc0bf08da8185e402fd86bfcfa9801285a483c185ab1ad/7_MBudget_7353_sRGB_1080x1080.jpg" data-mid="78053636" border="0" src="https://freight.cargo.site/w/1000/i/3ae3768efc593bfeaccc0bf08da8185e402fd86bfcfa9801285a483c185ab1ad/7_MBudget_7353_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/10fc05925e59fe20086eeb39df4b27d831e0afafcdb339fe847671eeea398c7a/11_MBudget_9842_sRGB_1080x1080.jpg" data-mid="78053640" border="0" src="https://freight.cargo.site/w/1000/i/10fc05925e59fe20086eeb39df4b27d831e0afafcdb339fe847671eeea398c7a/11_MBudget_9842_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1540267e582f802a5ea1563b5ee694d868bc5f2acc447a08a0b7d2dc33a41181/13_MBudget_9732_sRGB_1080x1080.jpg" data-mid="78053642" border="0" src="https://freight.cargo.site/w/1000/i/1540267e582f802a5ea1563b5ee694d868bc5f2acc447a08a0b7d2dc33a41181/13_MBudget_9732_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/15999419812a6785957cd4aafc6629fcb2cc35f2c4d2cf8337b363d33b4df44b/15_MBudget_9194_sRGB_1080x1080.jpg" data-mid="78053644" border="0" src="https://freight.cargo.site/w/1000/i/15999419812a6785957cd4aafc6629fcb2cc35f2c4d2cf8337b363d33b4df44b/15_MBudget_9194_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5ee9fa67df81a702c423e7d65721ba13c9fe5171d82844a829bc8925cd7f970/14_MBudget_5587_sRGB_1080x1080.jpg" data-mid="78053643" border="0" src="https://freight.cargo.site/w/1000/i/c5ee9fa67df81a702c423e7d65721ba13c9fe5171d82844a829bc8925cd7f970/14_MBudget_5587_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/837f766ad97fd1a2ca620aaef548700b5af15d60a5bd1b0dfd0f697eada9db8b/18_MBudget_7250_sRGB_1080x1080.jpg" data-mid="78053647" border="0" src="https://freight.cargo.site/w/1000/i/837f766ad97fd1a2ca620aaef548700b5af15d60a5bd1b0dfd0f697eada9db8b/18_MBudget_7250_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4db9edab2e09a8e5a6e8be2281e5928e13c6d209ca623cc3b9710c1336010033/16_MBudget_7544_sRGB_1080x1080.jpg" data-mid="78053645" border="0" src="https://freight.cargo.site/w/1000/i/4db9edab2e09a8e5a6e8be2281e5928e13c6d209ca623cc3b9710c1336010033/16_MBudget_7544_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/acc63ddbf778e9184f4be2769dc6702a4aeed0f20d95cfcae372ec0b5d680cdc/17_MBudget_8797_1080x1080_sRGB_2.jpg" data-mid="78053646" border="0" src="https://freight.cargo.site/w/1000/i/acc63ddbf778e9184f4be2769dc6702a4aeed0f20d95cfcae372ec0b5d680cdc/17_MBudget_8797_1080x1080_sRGB_2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/445e83021394dc3561e9fc27adf998e2d7f6ff8d2e177a4be791b48b7ffbfec8/19_MBudget_7896_sRGB_1080x1080.jpg" data-mid="78055159" border="0" src="https://freight.cargo.site/w/1000/i/445e83021394dc3561e9fc27adf998e2d7f6ff8d2e177a4be791b48b7ffbfec8/19_MBudget_7896_sRGB_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92778f2ce5799fd59584f5d004d599dccea5e82f09530b61888356e6e21bcc61/20_MBudget_9817_sRGB_1080x1080.jpg" data-mid="78055160" border="0" src="https://freight.cargo.site/w/1000/i/92778f2ce5799fd59584f5d004d599dccea5e82f09530b61888356e6e21bcc61/20_MBudget_9817_sRGB_1080x1080.jpg" /> Press releases:Persoenlich Creative Review&nbsp; ADC Switzerland 1x Bronze Photography 1x Shortlist Design The Creative Review 1x Honorable mention https://regine.cargo.site/Mobiliar Thu, 05 Nov 2020 14:36:21 +0000 Regine Cavicchioli https://regine.cargo.site/Mobiliar JvM ············ 2019-20Client ········· MobiliarArt Direction ·· Regine Cavicchioli Mobiliar The «Schadenskizze» is the oldest advertising idea in Switzerland. Since 20 years they promote Mobiliar’s brand and products.&nbsp; Movie Ads Billboards <img width="3810" height="2721" width_o="3810" height_o="2721" data-src="https://freight.cargo.site/t/original/i/48e3d007c61504a4e98e984e78078e1cb9293308a33aa1393f8b6847fcdffe05/SchaddenskizzenA.JPG" data-mid="87816428" border="0" src="https://freight.cargo.site/w/1000/i/48e3d007c61504a4e98e984e78078e1cb9293308a33aa1393f8b6847fcdffe05/SchaddenskizzenA.JPG" /> <img width="3801" height="2715" width_o="3801" height_o="2715" data-src="https://freight.cargo.site/t/original/i/571539cede934d320c4855ea4642157f365263c967c100920eb453a893779216/SchaddenskizzenB.JPG" data-mid="87816429" border="0" src="https://freight.cargo.site/w/1000/i/571539cede934d320c4855ea4642157f365263c967c100920eb453a893779216/SchaddenskizzenB.JPG" /> <img width="3801" height="2715" width_o="3801" height_o="2715" data-src="https://freight.cargo.site/t/original/i/571539cede934d320c4855ea4642157f365263c967c100920eb453a893779216/SchaddenskizzenB.JPG" data-mid="87816429" border="0" src="https://freight.cargo.site/w/1000/i/571539cede934d320c4855ea4642157f365263c967c100920eb453a893779216/SchaddenskizzenB.JPG" /> <img width="3551" height="2536" width_o="3551" height_o="2536" data-src="https://freight.cargo.site/t/original/i/f3dc5e97dbc6a0eedf6fdce5a9c390feffe222c33a46a0412d0855b915367d24/SchaddenskizzenD.JPG" data-mid="87816433" border="0" src="https://freight.cargo.site/w/1000/i/f3dc5e97dbc6a0eedf6fdce5a9c390feffe222c33a46a0412d0855b915367d24/SchaddenskizzenD.JPG" /> TV-Sponsoring Sponsoring Campaign https://regine.cargo.site/Sanofi-Pollen-Lamps Sat, 15 Aug 2020 08:36:09 +0000 Regine Cavicchioli https://regine.cargo.site/Sanofi-Pollen-Lamps Publicis ······· 2017Client ········· SanofiArt Direction ·· Regine Cavicchioli Awards ········· ADC x1 Shortlist &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Essence 1x Bronze&nbsp; Sanofi Pollen Lamps To raise awareness about pollen’s indoor effects, and promote Sanofi’s pharmaceutical products, I came up with a simple idea. Bring Pollen inside our homes as design objects, like fancy lamps. The campaign received attention from the public and from the press. As a result we have started producing the Pollen Lamps for sale. People not only know what pollen looks like now, they can even hang it proudly at home. The Campaign Case The Imagery <img width="1100" height="750" width_o="1100" height_o="750" data-src="https://freight.cargo.site/t/original/i/8d223ceeb2b80aa81b8820a6cd627eaa39523322279020df8d20c1f65933730b/3_Pollen-Lamps_Birch-pollen.jpg" data-mid="79950606" border="0" src="https://freight.cargo.site/w/1000/i/8d223ceeb2b80aa81b8820a6cd627eaa39523322279020df8d20c1f65933730b/3_Pollen-Lamps_Birch-pollen.jpg" /> <img width="1100" height="750" width_o="1100" height_o="750" data-src="https://freight.cargo.site/t/original/i/901ce1c9b0bd20e6c614329aa909e923c9014995ed89c12c0b79198c7eec7149/6_Pollen-Lamps_Sunflower-pollen.jpg" data-mid="79950609" border="0" src="https://freight.cargo.site/w/1000/i/901ce1c9b0bd20e6c614329aa909e923c9014995ed89c12c0b79198c7eec7149/6_Pollen-Lamps_Sunflower-pollen.jpg" /> <img width="1100" height="750" width_o="1100" height_o="750" data-src="https://freight.cargo.site/t/original/i/b22805a4618301dfb1bd5cf460a82dd1bc787ffef3f11c0b4be7f6434e114407/2_Pollen-Lamps_Dandelion-pollen.jpg" data-mid="79950605" border="0" src="https://freight.cargo.site/w/1000/i/b22805a4618301dfb1bd5cf460a82dd1bc787ffef3f11c0b4be7f6434e114407/2_Pollen-Lamps_Dandelion-pollen.jpg" /> <img width="1100" height="750" width_o="1100" height_o="750" data-src="https://freight.cargo.site/t/original/i/ec21f9e508958c39ea75e28d798171a6b7112e6c12e74d3ddaa2f1078aedadce/1_Pollen-Lamps_Grass-pollen.jpg" data-mid="79950604" border="0" src="https://freight.cargo.site/w/1000/i/ec21f9e508958c39ea75e28d798171a6b7112e6c12e74d3ddaa2f1078aedadce/1_Pollen-Lamps_Grass-pollen.jpg" /> <img width="1100" height="750" width_o="1100" height_o="750" data-src="https://freight.cargo.site/t/original/i/58171f3ff009b969f995adce8574276f96f56691740d5d7f2ab073aea957e34f/4_Pollen-Lamps_Ash-pollen.jpg" data-mid="79950607" border="0" src="https://freight.cargo.site/w/1000/i/58171f3ff009b969f995adce8574276f96f56691740d5d7f2ab073aea957e34f/4_Pollen-Lamps_Ash-pollen.jpg" /> <img width="1100" height="750" width_o="1100" height_o="750" data-src="https://freight.cargo.site/t/original/i/c3eb0db123bc36ffa1f26405826cfee0ef3353159393d77a6c50342c74b75a1d/5_Pollen-Lamps_Ragweed-pollen.jpg" data-mid="79950608" border="0" src="https://freight.cargo.site/w/1000/i/c3eb0db123bc36ffa1f26405826cfee0ef3353159393d77a6c50342c74b75a1d/5_Pollen-Lamps_Ragweed-pollen.jpg" /> The campaign The Lamps were placed in different common locations like gyms, co-working spaces, hotel lobbies, restaurants and bars as well as in pharmacies.&nbsp; <img width="1100" height="750" width_o="1100" height_o="750" data-src="https://freight.cargo.site/t/original/i/a07a89e08e608ff3239d7f09bc465721d91e32e001ca8e7938f2f1f15910e1b6/7_Pollen-Lamps_Close-ups.jpg" data-mid="79950610" border="0" src="https://freight.cargo.site/w/1000/i/a07a89e08e608ff3239d7f09bc465721d91e32e001ca8e7938f2f1f15910e1b6/7_Pollen-Lamps_Close-ups.jpg" /> <img width="1100" height="750" width_o="1100" height_o="750" data-src="https://freight.cargo.site/t/original/i/2c311eecfe2a9491e517260941e4f2e1f869ca8ff560d13fbcba8b8d6dadb674/8_Pollen-Lamps_Ambient.jpg" data-mid="79950611" border="0" src="https://freight.cargo.site/w/1000/i/2c311eecfe2a9491e517260941e4f2e1f869ca8ff560d13fbcba8b8d6dadb674/8_Pollen-Lamps_Ambient.jpg" /> <img width="1100" height="750" width_o="1100" height_o="750" data-src="https://freight.cargo.site/t/original/i/f90c22d6311b1d5de90b5b32d7dcafc8f3e356aba1bdc95e45146f775dc6f7e2/9_Pollen-Lamps_Tag_1.jpg" data-mid="79950612" border="0" src="https://freight.cargo.site/w/1000/i/f90c22d6311b1d5de90b5b32d7dcafc8f3e356aba1bdc95e45146f775dc6f7e2/9_Pollen-Lamps_Tag_1.jpg" /> <img width="1100" height="750" width_o="1100" height_o="750" data-src="https://freight.cargo.site/t/original/i/768c3c0a6394c3d8250187a965e3f2f58d2a5da04f7d7b7ca72ad65f2fffe65d/11_Pollen-Lamps_POS.jpg" data-mid="79950614" border="0" src="https://freight.cargo.site/w/1000/i/768c3c0a6394c3d8250187a965e3f2f58d2a5da04f7d7b7ca72ad65f2fffe65d/11_Pollen-Lamps_POS.jpg" /> <img width="1100" height="750" width_o="1100" height_o="750" data-src="https://freight.cargo.site/t/original/i/e46fd5b833e6130a2c63b10012ca4511cfedc3cc0f84e78b2e82ffe4bff91a3d/10_Pollen-Lamps_Tag_2.jpg" data-mid="79950613" border="0" src="https://freight.cargo.site/w/1000/i/e46fd5b833e6130a2c63b10012ca4511cfedc3cc0f84e78b2e82ffe4bff91a3d/10_Pollen-Lamps_Tag_2.jpg" /> Making the lamps The lamps were conceived together with product designers from the ZHdK Zürich. Press releases: Fast Company designboom Persoenlich Note that due to Publicis Group’s award sabbatical in 2018 the full extent of this job never got the chance to be judged. ADC Switzerland 1x Shortlist&nbsp;Crossmedia/integrated CampaignEssence 19, Best of Swiss Graphic Design&nbsp; 1x Bronze Design