Creative & Art Direction
Publicis ······· 2015
Client ········· Migros

Art Direction ·· Multiple ADs

Awards ········· ADC x1 Silver, x1 Bronze
                                             Effie x1 Gold


Salt.
In 2015, Orange, the telecommunications company, disappeared in Switzerland to be replaced by Salt. Salt is a new brand that stands by the concept of “no fuss, straightforward“. Their rebranding was one of the biggest commercial rebrands in Switzerland. I worked on the launch of the new image campaign and some promotional campaigns. The launch was a talking piece, in Switzerland and abroad.



ADC Switzerland
1x Silver Design
1x Bronze Campaign


Effie
1x Gold New New