The House Agency ···· 2024
Client ·············· Cembra
Creative Direction ·· Regine Cavicchioli
Client ·············· Cembra
Creative Direction ·· Regine Cavicchioli
Cembra. Dein Weg, deine Bank.
Cembra inspires people to pursue their own paths with its new campaign, "Dein Weg, deine Bank" ("Your Path, Your Bank"). Following a brand refresh, the Swiss credit bank partnered with The House to develop a large-scale image campaign that features emotional, real-life stories. These vibrant and heartfelt short spots and visuals authentically convey Cembra's new identity.
Cembra inspires people to pursue their own paths with its new campaign, "Dein Weg, deine Bank" ("Your Path, Your Bank"). Following a brand refresh, the Swiss credit bank partnered with The House to develop a large-scale image campaign that features emotional, real-life stories. These vibrant and heartfelt short spots and visuals authentically convey Cembra's new identity.
The campaign highlights individual dreams, goals, and needs, presenting Cembra as a reliable partner offering savings, payment, and financing solutions.
It portrays the bank as a trustworthy companion in every life situation. Directed by Berlin's Jen Krause, known for her unique visual storytelling, and photographed by Fabio Martin, the campaign immediately engages viewers with its positive energy and humor.
The new positioning
The new platform positions the bank as a partner on equal footing with its customers, marking an important step in Cembra's cultural transformation and brand communication.
The new platform positions the bank as a partner on equal footing with its customers, marking an important step in Cembra's cultural transformation and brand communication.
The campaign has been live across various online channels, social media, and Digital Out-of-Home platforms. Additionally, the stories will be used in product campaigns related to credit and savings, widely promoted on social media and performance channels. This comprehensive approach ensures that Cembra’s message reaches a wide audience effectively.
Press releases:
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