JvM ············ 2019
Client ········· Migros
Art Direction ·· Regine Cavicchioli
Awards ········· ADC 1x Bronze, 1x Shortlist
Creative Review 1x Honorable mention
Client ········· Migros
Art Direction ·· Regine Cavicchioli
Awards ········· ADC 1x Bronze, 1x Shortlist
Creative Review 1x Honorable mention
M-Budget
M-Budget asked us to look after their social media channels.
I saw a great opportunity to shape their channel and give the brand a stronger identity. My first priority was to improve their brand imagery in order to give it a stronger and differentiating image. It helped them implement their channels quickly with simple content on brand. The playful imagery quickly met great success from users commenting and tagging other users.
M-Budget asked us to look after their social media channels.
I saw a great opportunity to shape their channel and give the brand a stronger identity. My first priority was to improve their brand imagery in order to give it a stronger and differentiating image. It helped them implement their channels quickly with simple content on brand. The playful imagery quickly met great success from users commenting and tagging other users.
I worked together with photographer Alexander Coggin to create a large image pool matching their brand tonality: sassy, young and authentic.
The graphic animations we created were also part of that visual make over. The kinetic typography animations picked features of the products to create fun and satisfying visuals. I pushed Art Direction on that project to give a relevant and fun answer to the brand’s need.
The Case Film
The social media posts
We created over a 100 images, 20 gifs and 20
animations to flood M-Budget SoMe channels for over
a year.
ADC Switzerland
1x Bronze Photography
1x Shortlist Design
1x Bronze Photography
1x Shortlist Design
The Creative Review
1x Honorable mention
1x Honorable mention