Publicis ······· 2018
Client ········· Migros
Art Direction ·· Multiple ADs
Awards ········· ADC x1 shortlist
Client ········· Migros
Art Direction ·· Multiple ADs
Awards ········· ADC x1 shortlist
Migros Besitzer-Kampagne
Migros, Switzerland’s largest retail company, launched its new image campaign at the beginning of [name the year]. The communication platform highlights one message: Migros belongs to the people. This underlines the idea that the company is a cooperative with more than two million members. The above posters portraying owners were the core of the campaign. This campaign was one of the biggest national campaign of the last years, it was difficult to miss.
Migros, Switzerland’s largest retail company, launched its new image campaign at the beginning of [name the year]. The communication platform highlights one message: Migros belongs to the people. This underlines the idea that the company is a cooperative with more than two million members. The above posters portraying owners were the core of the campaign. This campaign was one of the biggest national campaign of the last years, it was difficult to miss.
I was involved in the image campaign and focused on the Migros’ brands.
