JvM ············ 2019
Client ········· Mobiliar
Art Direction ·· Regine Cavicchioli
Awards ········· ADC 3x Bronzes, 3x Shortlists
D&AD 1x Shortlist
SDV 2x Silvers, 2x Shortlists
BoSW 1x Silver, 1x Shorlists
Epica 1x Silver, 1x Bronze
Eurobest 2x Shortlists
ADC*E 2x Nominations
Client ········· Mobiliar
Art Direction ·· Regine Cavicchioli
Awards ········· ADC 3x Bronzes, 3x Shortlists
D&AD 1x Shortlist
SDV 2x Silvers, 2x Shortlists
BoSW 1x Silver, 1x Shorlists
Epica 1x Silver, 1x Bronze
Eurobest 2x Shortlists
ADC*E 2x Nominations
Mobiliar Moving Box Furniture
To promote Mobiliar’s their insurance products among young people we created a campaign around an existing service we thought was worth improving and promoting.
To help young people move, the Mobiliar offers them moving boxes. We added a twist to simple moving boxes, by creating furniture out of them, to make them more practical objects and created furnitures out of them. Not only did we manage to advertise the insurance’s services and products but also gave the boxes a smart function.
Anybody could apply online, and receive a set of 12 boxes and transform them into 4 objects to furnish their new home.
To promote Mobiliar’s their insurance products among young people we created a campaign around an existing service we thought was worth improving and promoting.
To help young people move, the Mobiliar offers them moving boxes. We added a twist to simple moving boxes, by creating furniture out of them, to make them more practical objects and created furnitures out of them. Not only did we manage to advertise the insurance’s services and products but also gave the boxes a smart function.
Anybody could apply online, and receive a set of 12 boxes and transform them into 4 objects to furnish their new home.
The boxes were promoted in banners and more importantly on Social Media and Video platform were they found big success. The limited edition quickly got sold out and even found its way on marketplaces.
The campaign case
The imagery and films
The visuals and the
films were created with the duo Moostang. They were used for banners, social
ads, and youtube formats.
Creating the boxes and furnitures
We worked together with Patrick Müller a product designer to develop easy to build and robust cardboard furnitures. We also developed instructions to make them easy to build. We wanted the boxes to achieve two things: be easily transformed into useful pieces of furnitures and bring an element of design to the objects.
ADC Switzerland
1x Bronze Direct Marketing
1x Bronze Promotion
1x Bronze Design
1x Shortlist Creative Media
1x Shortlist Photography
1x Shortlist Art Direction
D&AD
1x Shortlist Packaging Design
Epica Awards
1x Silver Promotions & Incentives
1x Bronze Product Design
Eurobest
1x Shortlist Design
1x Shortlist Industry Craft
1x Bronze Direct Marketing
1x Bronze Promotion
1x Bronze Design
1x Shortlist Creative Media
1x Shortlist Photography
1x Shortlist Art Direction
D&AD
1x Shortlist Packaging Design
Epica Awards
1x Silver Promotions & Incentives
1x Bronze Product Design
Eurobest
1x Shortlist Design
1x Shortlist Industry Craft
ADC*E
1x Nomination Integrated & Innovation
1x Nomination Design
SDV Awards
1x Silver Multichannel
1x Silver Art Direction und Produktion
1x Shortlist Kampagnen für Finanzdienstleister & Versicherungen
1x Shortlist Dialogkampagnen mit dem Schwerpunkt E-Mail-Marketing & Social Media
Best of Swiss Web
1x Bronze Digital Campaigns
1x Shortlist Crossmedia Award
1x Nomination Integrated & Innovation
1x Nomination Design
SDV Awards
1x Silver Multichannel
1x Silver Art Direction und Produktion
1x Shortlist Kampagnen für Finanzdienstleister & Versicherungen
1x Shortlist Dialogkampagnen mit dem Schwerpunkt E-Mail-Marketing & Social Media
Best of Swiss Web
1x Bronze Digital Campaigns
1x Shortlist Crossmedia Award