JvM ················· 2021
Client ·············· PostFinance
Creative Direction ·· Regine Cavicchioli
Client ·············· PostFinance
Creative Direction ·· Regine Cavicchioli
PostFinance
The most popular swiss retail bank needed a new image campaign. It first one. Its numerous services, products, competitive prices and innovations for each and every swiss make it stand out in comparison to the competition. Time to claim and celebrate the normality of that swiss institution.
The most popular swiss retail bank needed a new image campaign. It first one. Its numerous services, products, competitive prices and innovations for each and every swiss make it stand out in comparison to the competition. Time to claim and celebrate the normality of that swiss institution.
To do so we created a music spot to get into people's heads with the bank’s new claim. Unexpected, disruptive and fun. That's quite normal.
The Image Spot
The 1 minute long spot was conceived in german, french and italian to run in all 3 swiss regions. They aired on national television in a shorter version.
The Campaign
We have launched a very distinctive, fresh and flexible communication platform to ensure a strong consistency that allows lots of variety.
We have launched a very distinctive, fresh and flexible communication platform to ensure a strong consistency that allows lots of variety.
The image campaign was conceived to be very diverse and rich. Whether to work with cutdowns, stills or just text, it is a quite sustainable conception for the many flights to come.
