JvM ················· 2022
Client ·············· PostFinance
Creative Direction ·· Regine Cavicchioli
Client ·············· PostFinance
Creative Direction ·· Regine Cavicchioli
PostFinance Investment Campaign
How does a bank talk to people about investment? How does a bank communicate about its products without talking about itself but its clients?
How does a bank talk to people about investment? How does a bank communicate about its products without talking about itself but its clients?
By giving them a voice. We staged the various reflections that each and every one of us makes in the intimacy. Honest statements, things that you would not necessarily say to your financial advisor.
By picking up customers’ needs, interrogrations or fears etc., the campaign subtly proposes products adapted to everyone.
The Spots
In this way we portrayed 6 individuals who each reflect different behaviors.
The Black Look
In contrast to the image campaign, we opted for a black layout to give the Investement segment a different look.
In contrast to the image campaign, we opted for a black layout to give the Investement segment a different look.
Press releases:
Persoenlich
Persoenlich