Publicis ······· 2017
Client ········· Sanofi
Art Direction ·· Regine Cavicchioli
Awards ········· ADC x1 Shortlist
Essence 1x Bronze
Client ········· Sanofi
Art Direction ·· Regine Cavicchioli
Awards ········· ADC x1 Shortlist
Essence 1x Bronze
Sanofi
Pollen Lamps
Pollen Lamps
To raise awareness about pollen’s indoor effects, and promote Sanofi’s pharmaceutical products, I came up with a simple idea. Bring Pollen inside our homes as design objects, like fancy lamps. The campaign received attention from the public and from the press. As a result we have started producing the Pollen Lamps for sale. People not only know what pollen looks like now, they can even hang it proudly at home.
The Campaign Case
The Imagery
The campaign
The Lamps were placed in different common locations like gyms, co-working spaces, hotel lobbies, restaurants and bars as well as in pharmacies.
Making the lamps
The lamps were conceived together with product designers from the ZHdK Zürich.
Note that due to Publicis Group’s award sabbatical in 2018 the full extent of this job never got the chance to be judged.
ADC Switzerland
1x Shortlist
Essence 19, Best of Swiss Graphic Design
1x Bronze Design
1x Shortlist
| Crossmedia/integrated Campaign |
Essence 19, Best of Swiss Graphic Design
1x Bronze Design