JvM ············ 2020
Client ········· Zürich Tourismus
Art Direction ·· Regine Cavicchioli
Awards ......... ADC 1x Bronze, 3x Shortlists
BoSW 1x Bronze
Client ········· Zürich Tourismus
Art Direction ·· Regine Cavicchioli
Awards ......... ADC 1x Bronze, 3x Shortlists
BoSW 1x Bronze
Zürich Tourismus
Züvenirs
In the aftermath of the lockdown, Zürich Tourismus asked us to put the spotlights on the city and encourage people to come visit. They trusted us with a crazy idea: sell Züvenirs.
Due to COVID-19 lots of people had canceled their holidays abroad and given up on everything that comes along with them. So we went out there to sell them Züvenirs from Züstanbul, Zübiza, Zükjavik, Züsterdam and Zü-Tropez - places you can find in Zürich. The idea was to unfold the souvenir mechanism the other way around: buy your Züvenir and come make your memory in Zürich. On top of insider city tips we gave people the chance to experience the best of go-to European summer destinations in a unique way – in Zürich of course.
Züvenirs
In the aftermath of the lockdown, Zürich Tourismus asked us to put the spotlights on the city and encourage people to come visit. They trusted us with a crazy idea: sell Züvenirs.
Due to COVID-19 lots of people had canceled their holidays abroad and given up on everything that comes along with them. So we went out there to sell them Züvenirs from Züstanbul, Zübiza, Zükjavik, Züsterdam and Zü-Tropez - places you can find in Zürich. The idea was to unfold the souvenir mechanism the other way around: buy your Züvenir and come make your memory in Zürich. On top of insider city tips we gave people the chance to experience the best of go-to European summer destinations in a unique way – in Zürich of course.
The Campaign started with an unbranded truck on tour selling 34 different articles around Switzerland. The webshop zuevenirs.com, the middle point of the communication has reached over 150K unique visitors since the end of July 2020. PR, influencers, scene multiplicators, banners, social ads and billboards contributed to our Züvenirs’ success story.
To give the campaign more online consistency, in the online webshop and in social ads, we photographed with Lukas Wassmann over 80 pictures of the Züvenirs in a record time.
The Case
The Züvenirs
We created over 34 Züvenirs; t-shirts, caps, towels, tote bags, sport bags, mugs, lighter, magnets.
The Roadshow
As a start of the campaign we drove to 16
different locations all over Switzerland over 4 days to sneakily advertise
Zürich.
The imagery
Right after the roadshow, we flooded the web
with our
products through
our campaign images and with the help of happy customers, the press,
influencers and scene multiplicators. The content led to the center piece of the campaign: the website zuevenirs.com
The OOH campaign
The billboards ran all over Switzerland at the same time.
Press releases:
Persoenlich
Persoenlich
ADC Switzerland
1x Bronze Promotion & Events
1x Shortlist Photo & Illustration
1x Shortlist Digital
1x Shortlist Creative Media
1x Bronze Promotion & Events
1x Shortlist Photo & Illustration
1x Shortlist Digital
1x Shortlist Creative Media
Best of Swiss Web
1x Bronze Digital Campaigns
1x Bronze Digital Campaigns